🏠 AquaTerra Growth Strategy

Two packages with different content scope and payment installments, both featuring performance-based sales incentives tied to lead generation growth (measured against your baseline, finalized Week 1).

⭐ RECOMMENDED
COMPLETE
Strategy + Execution
42,000 AED
⏱️ ~22.5 days
Performance-Based Pricing: Pay 42,000 AED upfront (discount applied). Performance targets finalized in Week 1 after baseline assessment, typically: <1.5x growth = keep discount, 1.5-2x growth = partial recovery, 2x+ growth = full rate.
STARTER
Tech Setup Only
35,000 AED
⏱️ ~18 days
Performance-Based Pricing: Pay 35,000 AED upfront (discount applied). Performance targets finalized in Week 1 after baseline assessment, typically: <1.5x growth = keep discount, 1.5-2x growth = partial recovery, 2x+ growth = full rate.
✓ INCLUDED IN BOTH PACKAGES
Technical Foundations
Google Analytics + conversion tracking
Google Business Profile setup
Complete Airtable CRM
Sales, operations, CS dashboards
Service clarity + FAQ development
WhatsApp automation (full setup)
Customer reviews strategy
Conversion funnel optimization
Package Content Differences - Where COMPLETE Adds Strategic Value
📝 Blog & Lead Magnet Strategy
6-month editorial calendar
Aligned with Dubai seasonality: AC summer prep, rainy season plumbing, year-end maintenance
8-10 topic BRIEFS fully developed
Complete keyword research, search intent analysis, business objectives mapped
10 lead magnet concepts
Tied to conversion goals: lead gen, authority, upselling
1 pilot article + 1 lead magnet WRITTEN
Fully executed, ready to publish day 1
📝 Blog & Lead Magnet Strategy
⚠️
1-month basic calendar
High-level ideas only
⚠️
3 rough topic IDEAS
No keyword research, no business mapping
⚠️
1 basic concept
Rough idea only
NO copywriting, NO pilot
Ideas only - no execution or publishable content
📅 Seasonal Strategy
Full yearly planning with key moments
Peak demand analysis mapped to calendar (AC prep timing before summer, plumbing alerts before rainy season, year-end maintenance push). Strategic timing framework, not a content calendar.
📅 Seasonal Strategy
NOT INCLUDED
Reactive approach only
📱 Instagram Optimization & Automation
ManyChat DM automation
Auto-replies, lead qualification, WhatsApp routing
Profile optimization complete
SEO bio rewrite, highlights structure, Linktree setup with tracking
Note: Full content calendar and posting strategy is a separate project (recommended for Phase 2 or at minimum after a few weeks of foundation setup to ensure strategic alignment).
📱 Instagram Optimization & Automation
NOT INCLUDED
Manual management required (5-10 hours/month)
🌐 Website PM Support
INCLUDED - No added cost
Mobile audit, UX/content review, dev coordination, go-live validation
🌐 Website PM Support
NOT INCLUDED
Manage website updates yourself

💳 Payment Terms & Performance Structure

Complete Package✨ 4x Payments

Phase 1 Base: 42,000 AED

  • • 1st payment (30%): 12,600 AED upon signature
  • • 2nd payment (25%): 10,500 AED end of week 2-3
  • • 3rd payment (25%): 10,500 AED end of week 5-6
  • • 4th payment (20%): 8,400 AED upon completion

Starter Package3x Payments

Phase 1 Base: 35,000 AED

  • • 1st payment (30%): 10,500 AED upon signature
  • • 2nd payment (40%): 14,000 AED at week 4-5
  • • 3rd payment (30%): 10,500 AED upon completion

🎯 Performance-Based Pricing Structure (Both Packages)

How it works: You pay the discounted rate upfront. Performance targets will be finalized during Week 1 after we establish your current baseline (average monthly qualified leads). We then measure growth as a multiple of that baseline over the 3-month measurement period.

Why baseline-adjusted? This ensures fair measurement regardless of your starting point. A business generating 10 leads/month and a business generating 50 leads/month have different growth trajectories - we account for that.

Growth vs. Baseline Complete Package Starter Package
Less than 1.5x growth
Example: 30 leads/mo → <45 over 3 months
42,000 AED total
(+0 AED, keep full discount)
35,000 AED total
(+0 AED, keep full discount)
1.5x to 2x growth
Example: 30 leads/mo → 45-60 over 3 months
45,700 AED total
(+3,700 AED, partial recovery)
37,500 AED total
(+2,500 AED, partial recovery)
2x+ growth
Example: 30 leads/mo → 60+ over 3 months
49,500 AED total
(+7,500 AED, full standard rate)
40,000 AED total
(+5,000 AED, full standard rate)

Qualified lead definition: Contact with complete information (name, phone, email), clearly identified service request, mentioned budget/timeframe, entered into Airtable with tracked source.

Baseline establishment (Week 1): We'll review your last 3 months of lead data to establish average monthly qualified leads. This becomes the benchmark for measuring growth. Specific targets documented in Week 1 kickoff.

This structure aligns our incentives perfectly - we only earn full rate if we deliver strong growth relative to YOUR starting point. Lower perceived risk for you, performance accountability for us.

Daily rate: 2,200 AED/day. Complete standard rate: 49,500 AED (22.5 days). Starter standard rate: 40,000 AED (18 days).